News & Blog

  • Brand New Technology Powerhouses Shake Up B2B Marketers at Philly Tech Round-Up

    Saturday, March 21st, 2015
    Denise Williams

    Challenges facing today's B2B CMO have fueled hot new technologies that disrupt the playing field. Marketers who want to optimize the customer journey from early stage to late stage in the funnel should read on and look into these brand new technologies that are right here in our own back yard.

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  • Less is more when it comes to an effective marketing plan

    Thursday, January 29th, 2015
    Krista Souto

    Philadelphia B2B marketers proved their agility as we weathered a date change and the alleged “blizzard of 2015” to come together on January 28th at the Crowne Plaza, King of Prussia for a BMA Philly keynote event.

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  • Marketing Executive Breakfast Briefing

    Tuesday, November 11th, 2014
    Denise Williams

    Early birds gathered at the Southern Cross Kitchen in Conshohocken Thursday November 6, 2014 to listen in as industry experts share “A Year in Review.”

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  • Breakfast Roundtable on Marketing Education

    Wednesday, October 15th, 2014
    Denise Williams

    Widener University’s Mary Shoemaker, PH.D., Associate Professor of Marketing, shared her take on recruiting new marketing talent and what the next generation of marketers is focusing on right now. The breakfast round table produced some key insights for marketers to ponder:

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  • Steve Ligouri Talks About The State Of Marketing

    Friday, October 10th, 2014
    Denise Williams

    Steve Liguori, Founder & CEO of Liguori Innovation, and board member of the BMA, addressed a room full of business marketers on the state of the industry – and more.

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