News & Blog
- Saturday, March 21st, 2015Denise Williams
Challenges facing today's B2B CMO have fueled hot new technologies that disrupt the playing field. Marketers who want to optimize the customer journey from early stage to late stage in the funnel should read on and look into these brand new technologies that are right here in our own back yard.Read More
- Thursday, January 29th, 2015Krista Souto
Philadelphia B2B marketers proved their agility as we weathered a date change and the alleged “blizzard of 2015” to come together on January 28th at the Crowne Plaza, King of Prussia for a BMA Philly keynote event.Read More
- Wednesday, October 15th, 2014Denise Williams
Widener University’s Mary Shoemaker, PH.D., Associate Professor of Marketing, shared her take on recruiting new marketing talent and what the next generation of marketers is focusing on right now. The breakfast round table produced some key insights for marketers to ponder:Read More
BMAPhilly Breakfast Roundtable: Enhancing Your Brand Through Collaboration, a Conversation with Matt Cabrey, Exec. Director of Select Greater Philadelphia
Smart marketers today are turning to a number of different marketing tools for growth and to drive their businesses forward. Partnership Marketing is a tool that can contribute to increased brand awareness, product distribution, customer acquisition and program funding.
Join Matt Cabrey, the Executive Director of Select Greater Philadelphia in a breakfast roundtable discussion to learn more on the importance of collaboration, how to attract the right partners, how these actions are bringing success to the city of Philadelphia, and how you can leverage these actions to bring more value to your brand.