Stephen Archibald, President

Director of Marketing, Outpatient Surgery Magazine

Steve brings 25 years of business and marketing experience to the BMA Board. Originally a CPA, Steve made the transition to marketing shortly after he was certified and has held marketing, sales and sales training roles in both large and small organizations for the past 20 years. He is currently Director of Marketing for Herrin Publishing Partners, publisher of Outpatient Surgery Magazine, the leading trade periodical in the surgical marketplace. Prior to joining Herrin in 2006, Steve was VP of Sales and Marketing for an internet start-up business and held various positions with CertainTeed Corp. and Johnson Matthey Inc. Steve also has experience starting and leading non-profit organizations, having done so with several in the Philadelphia region. Asked why he joined BMA, Steve answered, "I'm currently working in a small business environment and I miss the interactions with other marketers and peers that I had in larger organizations. BMA Philly is giving me the opportunity to meet and share ideas with colleagues and to continue to grow my professional network. I'm very excited about the success of the events we've had to date and I'm looking forward to helping the organization grow and flourish in the future."


Krista Souto, President-Elect

Independent Marketing Consultant

Krista is an award winning B2B marketing professional with 20+ years experience crafting successful integrated multi-platform marketing programs. She has enhanced the profiles of high profile, multinational companies as well as entrepreneurial companies and start-ups in Philadelphia and beyond, such as Precyse, PricewaterhouseCoopers, CommVault, Arthur Andersen and CertainTeed Saint-Gobain. Krista is a board member at the Business Marketing Association (BMA) of Greater Philadelphia, and also involved in a number of community and charitable affairs. Her affiliations include judge of the North American Effie Awards, Junior Achievement volunteer, Leukemia and Lymphoma Society volunteer, Crossing the Finish Line volunteer, CYO Coach and the Philadelphia Business Volunteers for the Arts. She graduated magna cum laude with a BA in Communications from Cabrini College and currently resides in Montgomery County.


Allison Lattanze, Secretary & Treasurer

Digital Marketing, Mckesson 

Allison has spent the past 20+ years in technology B2B marketing positions for Philadelphia-area companies, including McKesson, Portico Systems, Music Choice, Roska Direct, V-SPAN, the American College of Physicians, and others. She is a charter board member of the Philadelphia BMA and is currently the board secretary . She graduated from Drexel University’s College of Arts & Sciences and lives in Montgomery County with her husband and two children. Allison is a two time recipient of the Philadelphia Direct Marketing Association's Benjamin Franklin Award for Direct Marketing Excellence.


Christine Batycki, Membership Committee Chair

Global Marketing Communications, Brooks Instruments

Christine is marketing lead for Brooks Instrument, a global leader delivering solutions in flow and pressure instrumentation in industries such as chemical/petrochemical, oil and gas, biotechnology and semiconductors. Christine leads the global marketing communications efforts and is responsible for building brand and generating demand for Brooks products and services across the globe. She is known for innovative ideation, thinking & acting strategically and uncovering hidden opportunities that drive sales results.


Ken Peffer, Programming Committee Chair 

Manager Marketing and Business Development, Main Line TeleCommunications

Ken has more than 18 years of progressive experience in successful marketing and business development engagements. He is currently the growth accelerator for Main Line TeleCommunications (MLT), a 24/7/365 live agent client experience center. Prior to joining MLT, He held roles as a sales manager for user-centric website solutions, a strategic marketing manager for multiple business units within an international technology firm, and a director of marketing for a provider of professional audio/visual solutions. He is currently on the board of the Philadelphia Business Marketing Association and is also the treasurer for a local cub-scout pack associated with the Boy Scouts of America.


Felipe Obando, Communications Committee Chair

VP Marketing, Essent Guaranty

Felipe is a 17 year veteran of B2B financial services marketing having worked with successful ecommerce start-ups as well as larger publicly-traded insurance organizations. In his current role, Felipe serves as the Vice President, Marketing for Essent Guaranty, Inc. in Radnor, PA. In December of last year, Essent successfully completed its IPO on the New York Stock Exchange (NYSE: ESNT). With a strong background in email marketing automation, mobile strategy, and corporate brand stewardship, Felipe is thoroughly excited to meet new marketing peers and share ideas and best practices in B2B. He is a recent transplant from San Francisco, California where he served as the Senior Director, Marketing for The PMI Group, Inc. Felipe holds both a B.A. and an MBA in Marketing Management from Northeastern University and lives with his wife in the Rittenhouse area of downtown Philadelphia.


Craig Brown, Board of Directors

Account Supervisor, ab+c Creative

Craig has more than 6 years of experience at ab+c Creative Intelligence managing business-to-business clients such as Mitsubishi Fuso Truck of America, Sartomer, and To-Jo Mushrooms along with business-to-consumer clients such as Susquehanna Bank, Capital One 360, and Official Payments. He splits time between the agency's Wilmington, DE and Philadelphia, PA offices and works closely with members of every department at our full-service advertising agency to solve our clients' problems. Craig earned his bachelor of arts degree from Lebanon Valley College and is a graduate of the Philadelphia Council of the 4A's Institute of Advanced Advertising Studies.


Robert Dekker, Communications Committee Assistant Chair

VP Communications, Wolters Kluwer Health

Robert is a senior corporate communications executive with 20 years of international experience in communications, brand development and brand stewardship. He has held communications, marketing and sales positions in the USA and Europe. He has managed all aspects of communications strategy for multi-billion dollar global organizations, including public relations, employee, M&A, investor relations, crisis and social media communications. He has consistently led campaigns from concept to implementation, resulting in higher revenues and greater brand awareness.


Samantha Oscar, Board of Directors

Marketing Coordinator, ab+c Creative Intelligence

Samantha is driving the marketing for ab+c Creative Intelligence, a full service ad agency that has offices in Wilmington, Philadelphia and Bloomsburg. She works very closely with the new business team, making sure goals are aligned and they are getting the marketing support they need to hit revenue goals. Currently she is undergoing training to add a successful inbound content marketing strategy to the agency’s marketing mix. In addition to the BMA, Samantha serves as a board member on the Marketing Committee for the Creative District in Wilmington, and participates in local Young Professional events. Samantha graduated from Salisbury University with a dual major in marketing and management. Although fresh into her career, she was the marketing coordinator at a large manufacturing firm in Maryland before moving to Delaware to join the team at ab+c. 


Lisa Rose, Membership Committee Assistant Chair

Marketing Manager, LiquidHub

Lisa has spent nearly 10 years as a B2B technology marketer in the Greater Philadelphia area. She is currently the Marketing Manager at LiquidHub, a global digital integrator that partners with businesses to improve customer engagement. Her primary role is to work with LiquidHub’s VP of Marketing to develop and lead a multi-channel, integrated marketing strategy and all related programs. Lisa's specialties include communications, digital marketing, and creative direction. She's one of the charter board members of the Philadelphia BMA, and is currently the Membership Assistant Chair. Lisa graduated from James Madison University with a BA in B2B Marketing.


Scott Sobers, Communications Committee Assistant Chair

Global Director of Industry Marketing and Strategy, Teradata

Scott is has 20+ years of marketing experience, including marketing leadership positions at IBM, Micromuse, AOL Time Warner, PeopleSoft and Software AG. He holds a BA in Economics from the University of Maryland and an MBA from Georgetown University.


Denise Williams, Programming Committee Assistant Chair

Director of Strategic Marketing,  New Business Development

Board member Philadelphia Chapter of the Business Marketing Association; Six-year Board member of the Philadelphia Direct Marketing Association, Former Member Chair, current Liaison to the Advisory Council, Internship Chair, Philadelphia’s 2011 Direct Marketer of the Year, Denise is regarded as an expert in both B2B & B2C direct response marketing. She has led creative teams in design and ongoing campaign deployment for major brands in the US including Progressive Insurance, JPMorgan Chase, Aon, ACE USA, SEI, Nextel (Sprint), Sun Microsystems (Oracle), Sterling Commerce (IBM), Tandberg (Cisco), ADT (Tyco), Lifesize HDVC (Logitech), specializing in acceleration of the buy cycle. Denise continues to bring innovation and strategies that work to drive action, anchor relationships, and produce ROI for her clients.


News & Blog

A Conversation with Valeria Maltoni, Conversation Agent LLC

May 15th, 2015
A hearty Southern breakfast awaited BMA Philly chapter members and visitors who attended a hands-on meeting of the minds where Valeria Maltoni, Founder & CEO, Conversation Agent LLC, shared her...

Brand New Technology Powerhouses Shake Up B2B Marketers at Philly Tech Round-Up

March 21st, 2015
Denise Williams
Challenges facing today's B2B CMO have fueled hot new technologies that disrupt the playing field. Marketers who want to optimize the customer journey from early stage to late stage in the funnel...

Less is more when it comes to an effective marketing plan

January 29th, 2015
Krista Souto
Philadelphia B2B marketers proved their agility as we weathered a date change and the alleged “blizzard of 2015” to come together on January 28th at the Crowne Plaza, King of Prussia for a BMA...
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