Krista Souto, President
Independent Marketing Consultant
Krista Souto specializes in global B2B strategic marketing planning and execution. Her unique combination of strategic thinker/planner and hands-on content writer, creative director, stellar communicator and fierce negotiator has garnered her the go-to person for B2B companies who want to identify strategic opportunities to gain market share -- such as PricewaterhouseCoopers, CommVault, Arthur Andersen and CertainTeed Saint-Gobain and Precyse. Krista is also involved in a number of community and charitable affairs. Her affiliations include judge of the North American Effie Awards, Junior Achievement volunteer, Leukemia and Lymphoma Society volunteer, Crossing the Finish Line volunteer, CYO Coach and the Philadelphia Business Volunteers for the Arts. She graduated magna cum laude with a BA in Communications from Cabrini College and currently resides in Montgomery County.
Stephen Archibald, Past President & Treasurer
Director of Marketing, Outpatient Surgery Magazine
Steve brings 25 years of business and marketing experience to the BMA Board. Originally a CPA, Steve made the transition to marketing shortly after he was certified and has held marketing, sales and sales training roles in both large and small organizations for the past 20 years. He is currently Director of Marketing for Herrin Publishing Partners, publisher of Outpatient Surgery Magazine, the leading trade periodical in the surgical marketplace. Prior to joining Herrin in 2006, Steve was VP of Sales and Marketing for an internet start-up business and held various positions with CertainTeed Corp. and Johnson Matthey Inc. Steve also has experience starting and leading non-profit organizations, having done so with several in the Philadelphia region. Asked why he joined BMA, Steve answered, "I'm currently working in a small business environment and I miss the interactions with other marketers and peers that I had in larger organizations. BMA Philly is giving me the opportunity to meet and share ideas with colleagues and to continue to grow my professional network. I'm very excited about the success of the events we've had to date and I'm looking forward to helping the organization grow and flourish in the future."
Allison Lattanze, Secretary
Digital Marketing, McKesson
Allison has spent the past 20+ years in technology B2B marketing positions for Philadelphia-area companies, including McKesson, Portico Systems, Music Choice, Roska Direct, V-SPAN, the American College of Physicians, and others. She is a charter board member of the Philadelphia BMA and is currently the board secretary. She graduated from Drexel University’s College of Arts & Sciences and lives in Montgomery County with her husband and two children. Allison is a two time recipient of the Philadelphia Direct Marketing Association's Benjamin Franklin Award for Direct Marketing Excellence.
Joshua Albert, Membership Committee Chair
Director of Business Development, Godfrey
Josh is Director of Business Development for Godfrey, a nationally ranked business-to-business marketing communications agency based in Lancaster. Before joining Godfrey, Josh was an operations manager for an education marketing company in Lewisberry. Josh has over 10 years of progressive experience in sales and sales management roles. Josh has successfully combined strong leadership and strong business sense to help companies develop and implement actionable business strategies related to their competitive advantage and value proposition. Josh has attended Albright College, taking courses in Business Administration and he has also completed a program in Corporate Strategy from The University of Chicago Booth School of Business. He lives in Middletown with his wife, two daughters and two dogs.
Denise DiNorscia Williams, Programming Committee ChairDirector of Marketing, Goodman Marketing Partners
With an eye towards innovation and developing strategies that work to drive action, optimize best practices, and produce ROI for her clients, Denise has led strategic marketing teams in the launch of major US brands and ground-breaking marketing efforts for Progressive Insurance, Nextel/Sprint, Verizon, Sun Microsystems (now Oracle), Sterling Commerce (now IBM), ADT/Tyco, Riverbed Technologies, Tandberg (now Cisco), Lifesize (a division of Logitech), Microsoft, Vitalyst, SEI Investments plus a host of others over the last three decades. Her drive and never ending energy to excel and exceed client objectives has made her a formidable player in the B2B marketing arena and Philadelphia’s 2011 Direct Marketer of the year.
Ken Rhines, Programming Committee Co-ChairDirector, Client Strategic Analytics, Doximity
Self-directed and intrapreneurial leader passionate about building new businesses and working with executives, customers and coworkers to apply smart and innovative technology to make meaningful differences in companies' strategy, marketing, market research, operations and overall success. Known for quickly assuming new roles and responsibilities, ability to solve difficult problems, delivering results in highly matrixed environments, strong communication and team-building skills, and for being able to build trusting relationships with everyone from the hourly to the executive level.
Justin Panzer, Programming Committee Co-ChairFounder & CEO, Eventuosity
Technology marketer and strategist with a passion for commercializing new products and services. CEO and product evangelist at EVENTUOSITY. Bridging a technology gap for event/meeting planners between registration and post-event analytics. Committed to delivering great user experience and return on investment to customers.
Steve Lezynski, Communications Committee Co-Chair, Membership Committee Co-ChairMarketing Associate, Private Banking,SEI
A recent Cornell University graduate, Steve Lezynski began his career as a marketing associate in SEI’s Private Banking on the SEI Wealth Platform Team. As a natural communicator, his passion proves relentless for market research to enhance and fuel development and execution of marketing strategies. A strategic thinker who stays up to date with industry trends, Steve leverages that intel to determine brand impact. He enjoys researching generational differences and strategizing how to connect the gaps to foster collaboration. Steve’s interests are in a wide range of industries, including Financial Services, Sports, Pop Culture, Fashion and Style, and Media. Steve continues to broaden his knowledge spectrum and learn about new technologies and innovation strategies.
Carl Sills, Communications Committee Co-Chair
UX Strategist, Creative Director, Agency Owner, Sills Communications
Creative Director with experience in integrated marketing strategy, brand building and program development with extensive experience in marketing services and online marketing. Worked for regional and national brands on both client and agency side. Experienced in strategic 360 consumer campaigns, B2B/affiliate marketing planning, UX, account management at the senior level, media planning and budget planning and management. Skills and experience earned from Fortune 100 and 500 companies. Creative thinker and team player.
Shane Wagner, Communications Committee Co-Chair
Seeking MBA, Temple University
Shane’s skills include freelance copywriting with additional expertise in strategy, design elements and web development. To date his experience includes: direct marketing copywriting experience; Writing for online, email and print formats; and his tech skills include Microsoft Office, Adobe Creative Suite, CSS/HTML, WordPress, Joomla, Final Cut Pro, iContact, MailChimp
John Kunzier, Advisory Committee Chair
Head of Infrastructure Marketing, Mission Critical Systems
Over 25 years of experience as an innovative product leader creating product value, winning go to market and product strategy, product roadmaps and process improvement as a product marketing rock star, strategy visionary and thought leader. For B2B technology companies, he brings a unique ability to develop compelling concepts, energize an organization and drive organizational transformation.
Robert Dekker, Board of Directors
VP Communications, Wolters Kluwer Health
Robert is a senior corporate communications executive with 20 years of international experience in communications, brand development and brand stewardship. He has held communications, marketing and sales positions in the USA and Europe. He has managed all aspects of communications strategy for multi-billion dollar global organizations, including public relations, employee, M&A, investor relations, crisis and social media communications. He has consistently led campaigns from concept to implementation, resulting in higher revenues and greater brand awareness.
Ken Peffer, Board of DirectorsManager Marketing and Business Development, Main Line TeleCommunications
Ken has more than 18 years of progressive experience in successful marketing and business development engagements. He is currently the growth accelerator for Main Line TeleCommunications (MLT), a 24/7/365 live agent client experience center. Prior to joining MLT, He held roles as a sales manager for user-centric website solutions, a strategic marketing manager for multiple business units within an international technology firm, and a director of marketing for a provider of professional audio/visual solutions. He is currently on the board of the Philadelphia Business Marketing Association and is also the treasurer for a local cub-scout pack associated with the Boy Scouts of America.
Lisa Rose, Board of Directors
Independent Marketing Professional
Lisa has spent nearly 10 years as a B2B technology marketer in the Greater Philadelphia area. She most recently was the Marketing Manager at LiquidHub, a global digital integrator that partners with businesses to improve customer engagement. Her primary role was to work with LiquidHub’s VP of Marketing to develop and lead a multi-channel, integrated marketing strategy and all related programs. Lisa's specialties include communications, digital marketing, and creative direction. She's one of the charter board members of the Philadelphia BMA, and is currently the Membership Assistant Chair. Lisa graduated from James Madison University with a BA in B2B Marketing.
Scott Sobers, Board of DirectorsGlobal Director of Industry Marketing and Strategy, Teradata
Scott has 20+ years of marketing experience, including marketing leadership positions at IBM, Micromuse, AOL Time Warner, PeopleSoft and Software AG. He holds a BA in Economics from the University of Maryland and an MBA from Georgetown University.